PMSBOX Interview with Justin Gordon from Just Go Grind! 


Some of the Topics Covered in This Episode

  • How PMSBOX started at a startup weekend

  • The process you can use to develop a business idea

  • How the PMSBOX team got a speaking engagement at UCLA through a social media post

  • How PMSBOX has grown their team, including Desiree, through social media

  • The keys to the initial growth of PMSBOX

  • How Sera and the PMSBOX team decides which products to include in the box

  • Why PMSBOX gives away a box to a menstruator in need with each sale

  • How Sera and the team have continued growing PMSBOX organically through social media and influencer marketing

  • The content strategy PMSBOX uses to grow their audience and how they personalize their content to their users

  • How to get comfortable sharing your ideas and speaking about uncomfortable topics

  • What challenges PMSBOX faces and how they’re approaching them

  • How PMSBOX is reaching people in Turkey and India

  • What Sera does to handle the ups and downs of entrepreneurship

  • How the PMSBOX team is uniquely compensated for their work

  • Advice for aspiring entrepreneurs

Links from the Episode

Sera Alper Quotes

  • “I’ve always been the person to include everyone because a good idea can come from anyone and I believe everyone is creative if they’re given the right opportunity to be themselves” – Sera

  • “You need a team to build a box because if it was only me, I always had great ideas, but why didn’t any of my ideas work before? It was because one person can only do so much, so you have to build a team. It’s very important if you want to build a great product.” – Sera

  • “We want to reach 10 million women in the next 5 years.” – Sera

  • “Start now. Don’t wait for the perfect moment. The perfect moment is now. Nothing is promised so just get started now.” – Sera

PMSBOX Feature Article on Dear Alynne